Understanding the importance of having a strong brand image and effective marketing strategies to grow your business and increase your ROI is essential.
That’s why we highly recommend the following 6 processes for any business looking to achieve growth in 2023:
1) Redesign your brand for optimal value perception
- Helps create a more engaging and memorable brand image that resonates with your target audience
- Increases brand recognition and recall, making it easier for people to remember your brand
- Improves the perception of value, helping to attract and retain more customers
2) Re-design your website and optimize it for future SEO efforts
- Improves the user experience, making it easier for visitors to find the information they need
- Increases brand visibility by ranking higher in search engine results
- Provides a platform to effectively communicate the company’s brand message
3) Design and implement a direct mailing campaign
- Reaches customers at key moments with a personalized brand experience
- Helps build a stronger relationship with customers through targeted communication
- Increases the effectiveness of marketing efforts by reaching the right people at the right time
4) Utilize 2-4 billboards in your target area
- Increases brand awareness and reach, making it easier for people to remember your brand
- Helps reach customers when they are on the go, increasing the chances of making an impact
- Provides a platform for creative expression, allowing you to stand out in a crowded market
5) Create a targeted monthly Google Ad campaign
Increases brand visibility by reaching the target audience at key moments
Helps maximize the impact of digital advertising spend
- Provides data-driven insights into customer behavior, allowing you to make informed decisions
6) Determine a monitoring and adaptation strategy to optimize marketing efforts
- Helps ensure the continued success of marketing efforts over time
- Allows you to make data-driven decisions, maximizing your ROI
- Allows you to adapt to changes in the market and customer behavior, ensuring your marketing strategies remain relevant and effective.
Although we know these 6 strategies work, we thought we’d give you and your team some data that backs up our thinking and methodology:
By Jonh_Walker
1) A brand redesign
can help create a more engaging and memorable brand image that resonates with the target audience and for optimal value perception:
A study by Siegel+Gale found that a well-designed brand can increase revenue by 23% (source:
https://www.siegelgale.com/thinking/the-power-of-simplicity)
A study by Branding Strategy Insider found that a strong brand can increase brand value by 27% (source: https://brandingstrategyinsider.com/2013/01/the-value-of-brand-27-increase-in-enterprise-value.html)
2) A well-designed website that is optimized for search engines can help increase brand visibility and improve the user experience and for future SEO efforts:
- A study by Google found that websites that load quickly and have a mobile-friendly design have higher search engine rankings (source: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html)
- A study by HubSpot found that a well-designed website can increase lead generation by a factor of 12 (source: https://blog.hubspot.com/marketing/how-design-impacts-lead-generation)
3) A targeted, well-designed and implemented direct mailing campaign can help reach customers at key moments and deliver a personalized brand experience.
- A study by the Direct Marketing Association found that direct mail has a response rate of 4.4%, compared to 0.12% for email (source: https://www.dmnews.com/direct-mail/article/21007797/direct-mail-response-rates-hit-decade-high)
- A study by Epsilon found that personalized direct mail has a 29% higher open rate and 41% higher unique click rate compared to non-personalized direct mail (source: https://www.epsilon.com/resources/personalized-direct-mail-study/)
4) A strategically placed billboard campaign can help increase brand awareness and reach customers when they are on the go by utilizing 2-4 billboards in your target area:
- A study by Outdoor Advertising Association of America found that 96% of people remember the ads they see on billboards (source: https://oaaa.org/Advertisers/WhyOutdoor/Effects)
- A study by Nielsen found that billboards generate more than 50% more attention compared to other forms of advertising (source: https://www.nielsen.com/us/en/insights/article/2018/the-power-of-out-of-home-advertising-why-ooh-is-having-a-moment)
5) A targeted monthly Google Ad campaign can help increase brand visibility and reach the target audience at key moments.
- A study by Google found that businesses make an average of $2 in revenue for every $1 spent on Google Ads (source: https://www.wordstream.com/google-ads)
- A study by AdWords found that businesses that use Google Ads see an average of 200% more traffic to their website compared to businesses that do not (source: https://ads.google.com/home/success-stories/growing-businesses-with-google-ads/)
6) Having regular monitoring and adaptation of each of your marketing strategies can help ensure their continued success and optimize their ROI (return-on-investment) impact.
- A study by McKinsey found that companies that regularly monitor and adapt their marketing initiatives see an average of 15% higher marketing return on investment compared to companies that do not (source: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketing-needs-to-measure-its-effectiveness)
By following these 6 strategies, you can effectively identify your target audience, create leads, and increase your ROI for any business.
Keep in mind that these are simple strategies that we have used and achieved great success with, we don’t guarantee any results, however, we do expect to see significant lead generation and brand recognition growth. We rely entirely on each sales organization along with their strategies and management to turn leads into closed deals.
Whether you’re a small startup or a large enterprise, these processes can help you achieve your marketing goals and drive success in 2023.
